BRANDING

STRIDES FOR ACTION

Client: Fenway Health • Agency: ASG • Project: Rebranding • Massachusetts, USA

While contracted by ASG, I had the opportunity to contribute to Fenway Health’s rebranding of the AIDS Walk. Following a pandemic-induced hiatus, Fenway Health sought to revive the AIDS Walk while simultaneously rebranding the event to reflect its broader mission. ASG was engaged to lead the creative direction, and I supported the project by creating a new event name, designing the logo and producing a social toolkit to support the event.